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The advances in digital printing technology have brought with them many new ideas regarding how to use technology that allows a change of document content every time the press turns, especially in the area of customised, versioned or personalised communication. Information can typically be supplied in the form of a database of details which will vary from a single name up to an extensive array of variables, including text and photographs, which can all be imaged in full colour to make every page of every document completely tailored to the recipient. Another option is to take data entered into a website, an enquiry page for example, and use this to drive the production of the customised document.

We can also integrate customised printed communications with customised emails. Both forms of communication can include a personal URL, or PURL, that takes the recipient to a customised website. This cross media approach to marketing communications provides a complete solution encompassing the advantages of both printed and electronic media.

It is now accepted within the marketing world that customer response rates increase dramatically with the use of both colour and personalised material. We have a special team of people dedicated to the development of solutions for your ideas, to help your business move forward. Take a look at the Solstice website to find out more.

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